by Lawrence J. J. Leonard
Who knows best, the previous leader or the current one?
One morning, up-and coming entrepreneur Barney decides a parrot
would be a good companion for the coming winter months.
She also sells Barney a maple wood perch and a red wood cage for the bird’s home.
Barney insists that Clara guarantee the parrot will speak.
She assures Barney that it will.
Barney takes the parrot home.
The next morning, he returns to Clara’s house. He is disappointed.
“Go-Go doesn’t say anything. He just makes gurgle sounds.”
She thinks for a moment, “do you have an oak mirror?”
“No,” he says impatiently.
“Well, THIS parrot should have an oak mirror. I’ll sell you one and he’ll start talking.”
Barney heads home and
puts the mirror in the cage.
All night the parrot only chirped.
Barney returned again to confront Clara. “Your parrot only chirps.”
Clara studies Barney, “Do you talk to Go-Go?”
“Yes, of course.”
“Well, THIS parrot should have a mahogany swing. I will sell you the swing and he’ll chat you up.”
Barney buys the mahogany swing and runs home to put it in the cage.
In a matter of seconds, Go-Go begins to speak, “My cage is crowded with décor, but THIS parrot needs food!“
- Barney would not focus on the basic needs of his customer, Go-Go.
- Barney would not anticipate Go-Go’s requirements to live in a new environment.
- Barney assumed that the previous owner/ leader would know better than he did.
Ask questions of everyone involved – especially your customers.
Summarize the wants and needs.
Plan to meet those needs.
Implement your plan.
Copyright © 1960-2015 Lawrence J. J. Leonard All rights reserved.